21 Examples of Creative Packaging Design
The function of retail packaging in the modern world is mainly to encourage consumers to purchase and use the product. In our consumerist society people have also developed a tendency to purchase products that are more cleverly packaged and presented. This article showcases a handful of innovative contemporary packaging designs for everyday products.
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Experimental Milk Carton
A stunning milk carton concept design by Julien De Repentigny & Gabriel Lefebvre. [link]
Mr. Clean® Dumbbell Packaging
A multi-purpose container for cleaning detergent products, water, and can be used as a dumbbell. Designed by Tommaso Ceschi. [link]
Yoplait® 360
Award winning Israeli designed yogurt bottle with the hole intending to increase the height of the bottle yet maintaining the required 100 ml capacity. [link]
Jones® Gaba
Colorful soda can design by Jones Soda Company for a caffeinated energy drink. [link]
Ephit Vodka Bottles
Vodka bottle design by Mallory Roynon. [link]
Salt&Pepper Cell
Salt and pepper shakers shaped like D-Cell batteries. A vertical transparent strip along the side indicate the amount of spices left in the shakers. Created by Antrepo Design Industry. [link]
Espa Skin Care Products
Packaging design for a range of advanced skin care products. Interesting use of vibrant gradients. [link]
Askul Garbage Bag
Cardboard package for garbage bags making use of colorful typography. [link]
Ferrarelle Mineral Water
Unique minimalistic water bottle design. [link]
Remarkable Pencils
An interesting use of grey board. Designed by Frost Design. [link]
Germanium Body Soap
A truly interesting/bizarre example of packaging from Japan. [link]
Evian® 2005
Evian mineral water in an expressive limited edition package. [link]
Cider
Cider drink – can design by Swedish designer Amore. [link]
Vitamin Packaging
Excellent use of typography and colors in this minimalistic vitamin package design. By Robert Ferrell. [link]
TastyBone
Rrruffs dog treats packaged in paper bag with typographic layout. [link]
Banana Juice
A brilliant packaging solution for banana juice – it even imitates the texture of a real banana skin. Designed by Japanese Designer Naoto Fukasawa. [link]
USPA Supernatural
Creative packaging for USPA Supernatural hair products with rich metallic color scheme. [link]
360 Paper Bottle
The world’s first recyclable paper bottle – both versatile and eco-friendly designed by Brand Image. [link]
Resealable Soda
An interesting packaging concept invented by Johan de Broyer of Ukraine. [link]
Silhouette bottle
A concept packaging solution with a very fluid and ergonomic geometry. Designed by Martin Broen. [link]
Wine Can Concept
This product has an elegant matte finish and won the 2006 Swedish packaging design award. Designed by Jens Andersson and Jonas Forsman. [link]
July 8, 2009
I’m liking the site. Especially the Mr.Clean dumbbell idea.
July 9, 2009
WOW Really creative!
July 13, 2009
nicce
August 19, 2009
Interesting packaging, although I don’t really know how efficient some of them are. I doubt that the milk container really holds a lot and its probably hard to eat yogurt if there is a hole in the container. The creativity is great though, gotta love that. It’s great to see that marketers are always thinking!
September 9, 2009
salt n pepper packs are cool
October 11, 2009
keep up the good work! look forward to see more fun stuffs!
November 5, 2009
The creative packaging designs are ingenious. Take the silhouette bottle for cleaner. Have you ever tried to pour cleaner from those wide, ungainly shaped bottles it comes in (at my store)? Many times it takes two hands! But when small businesses may not be able to afford the added expense of a packaging design such as these bottles, a well designed label can work just as well and the affordability of label printing allows design changes if needed. It seems that businesses can either go with a higher priced products to help pay for interesting or more convenient packaging or appeal to consumers who like lower prices and stick with inexpensive labels.
November 6, 2009
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November 17, 2009
do any body know an company that design a new creative package design ?
March 9, 2010
很棒！