Amazing Coke Bottle Design
Mar 31, 10
His work has been featured on digg.com, The Dieline and many popular design blogs. Talented 18 year old Andrew Kim, a freshman at College for Creative Studies put together an impressive project for a coke bottle re-design that is both eco-friendly and innovative – reinventing packaging in a revolutionary way.
This is his midterm project for his second semester at College for Creative Studies
Renders / Graphics: Adobe Photoshop
(Click to enlarge)
Here are Andrew’s raw sketches from the project:
Via Andrew Kim
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Nice Coke designs!
Really amazing design. Solving existing problems is the biggest challenge! Good work!
Amazing concepts! On paper it looks like this should be put into action tomorrow, my only concern is the mental aspect.
People have grown up and lived with bottles (plastic and glass) basically forever. For me, the Fiji water bottles that have a similar body shape feel weird to hold, and even more odd to think about as a beverage container.
If you can find a way to change how people think about this aspect, there will be nothing standing in the way of this being Coke’s next design.
Really really nice concept, i only think that the coke light looks like a tin can. Unfortunatly the plastic bottle looks a little bit tastier.
I’d like to see a test where i can see the reaction of people who purchase a coke bottle out a machine and getting this bottle instead.
I would be shocked!
For me it looks like a classic Swedish Alfa-Laval 1 liter milk package. I wouldn’t buy Coke looking like a dairy product. Coke must be Coke! Red Curvy and Sexy.
what is yo facebook site
Very impressive designs.
The red-curvy-sexy identity kinda faded away since any plastic soda bottle is pretty much just as red-curvy-sexy. Copy-plastic-cats…Coke needs a major change and not just in its print campaigns. The `I show I care bout nature and stuff` move could make coke the new god, with a good promoting campaign. Eco is like a freaking religion and coke could very well take advantage of this, since it`s got the project all wrapped up and ready to go! It can keep its Excitement image and add that amount of seriousness that people like to imprint onto brands.
Brilliant! If Coca Cola did this re-design poor PEPSI would never have a chance to compete.
Wonderful simply wonderful. I love them